Farmers in Dakshina Kannada, particularly in the Puttur region, are increasingly adopting coffee cultivation alongside traditional arecanut farming. Concerned about fluctuating arecanut prices, recurring crop diseases, and changing climatic conditions, many growers have planted over one lakh coffee saplings as a long-term diversification strategy. Agricultural experts believe that integrating coffee with arecanut plantations can improve farm income, reduce dependence on a single crop, and promote sustainable plantation agriculture. The trend reflects farmers’ efforts to build resilience against market and environmental uncertainties while making better use of existing plantation land.